How The L Factor grew membership numbers and established a community of small business owners

Explore this case study if:

• You’re looking for strategic business growth options with limited resources on your team.

• Your membership organisation is struggling to attract members with your target persona.

Our client, a well-known organisation in their sector, faced a decline in membership numbers despite their established authority.

They were struggling to attract their target audience to their network events, resulting in low sign-up rates.

Additionally, the organisation needed to overcome limited resources and stand out in a marketplace saturated with paid network events due to the pandemic.

To address these challenges, we were engaged to provide guidance on the client's marketing strategy and market positioning.

Our approach involved a deep understanding of the organisation and its existing members.

We redefined their social media channels, revamped the customer persona, and focused on enhancing the organization's visibility. Working closely with the board members, we aligned our strategy with their aspirations and made necessary adjustments.

Through our meticulous and tailored strategy, we witnessed significant growth in attendance at the client's networking events.

By selecting specific themes that resonated with their target audience, we successfully attracted both large corporates and SMEs to join. This resulted in a remarkable increase in sales by over 100%.

The outcome

• Our client achieved a 50% increase in marketplace visibility.

• We redefined the target customer strategy, leading to a substantial sales growth of over 100%.

• We also introduced numerous potential customers and partnerships to the client's platform generating long term business growth.

Our goal at The L Factor is to help businesses reach their true potential. We’re delighted that we were able to help our client achieve such fantastic results that led to long term growth opportunities.

If you’d like to learn more about how The L Factor can help you, get in touch today.