Lenna founded The L Factor in 2018.

Fed up with seeing transactional business relationships in this noisy world, Lenna started The L Factor as she was approached by her inaugural client to help SMEs and corporate build real connections. Since then, she’s cultivated over thousands of successful business partnerships around the world.

Lenna’s super power is being a business catalyst: she connects businesses within the UK, Asia, and European markets and ensures there are benefits to both parties concerned in establishing effective long term partnerships.

Lenna is also a self confessed professional nosey parker and a strategic growth expert. She works closely with CEOs, Founders, SMEs, and corporate firms to help with growth and business strategy development.

She is also the Chairman at Global Chambers, and Non-Executive Director at Enterprise Enfield and is often sought after for speaking engagements and business mentoring, working closely with corporate clients including Barclays Eagle Lab and C4DI.

Connect with Lenna on LinkedIn

Justine joined The L Factor in 2018 as the Founding Marketer. She was promoted to Marketing Director in 2024.

Justine Lou is the Marketing Director of The L Factor Ltd, based in London, where she leads the company’s marketing strategy with a focus on content and branding.

Recognised for her creative problem-solving, Justine specialises in content marketing and strategic brand development. She collaborates closely with founders and startups to build authentic brands and deliver impactful B2B and B2C content, including white papers, case studies, blogs, and guides amongst other things.

In 2024, Justine spent the year saying yes to things she’d otherwise say no to including networking and speaking engagements. Check out Justine’s speaking engagement on AI, ethics and bias.

Connect with Justine on LinkedIn

Ben joined The L Factor in 2020.

Based in China, Ben manages clients in Asia in areas of e- commerce, tech, science, media, public relation, hospitality, food and beverages.